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Towleroad Gay News: Bud Light Is Set to Lose a Big Chunk of Its Business Permanently


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680983 origin 1
Published by
The Street

By Tony Owusu The damage Bud Light has done to its brand may be irreparable. About eight weeks after the company’s partnership with transgender influencer Dylan Mulvaney went viral sales were down 24% year over year compared to Memorial Day weekend last year. DON’T MISS: Bud Light Outrage Spreads to Miller Lite’s New Ad Campaign It seems at this point that the best the company can hope for is to wait out the controversy until the fury over their misstep subsides, but the company can kiss a certain percentage of its business goodbye permanently, according to a new Bernstein note. Anheuser Busch…

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