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Nike is teaming up with Tiffany & Co. on a $400 shoe. Sneakerheads aren’t impressed.


nike tiffany & co sneaker collaboration boxThe collaboration shoe is expected to retail at $400.

Nike

  • Nike and Tiffany & Co have confirmed a new collaboration sneaker.
  • The sneaker will reportedly release this spring at a retail price of $400.
  • So far, sneakerheads are not impressed. 

It’s official. A Nike and Tiffany & Co collaboration sneaker is on the way. 

Both companies took to social media over the weekend to advertise the collaboration. In separate Instagram posts, the retailers revealed the shoe box for the upcoming sneaker. Nike and Tiffany also took out a full-page ad in Sunday’s print edition of The New York Times featuring the words “A Legendary Pair.”

—Staccato L’ouverture 🇭🇹 (@Staccato_Lo) January 29, 2023

The sneaker, dubbed the Nike Air Force 1 Low Tiffany & Co. “1837,” features an all-black nubuck leather on the upper with a swoosh in Tiffany blue, the light medium robin egg blue of the brand’s jewelry boxes, according to unofficial images leaked online.

The collaboration has been rumored for weeks but is now expected to release this spring and retail for $400. Shoe quantities will be very limited, according to Sole Retriever.

—G̈̇ (@ImTooRealForU) January 29, 2023

The shoe marks Tiffany & Co’s first collaboration with Nike. But in 2005, the jeweler’s banner colors were the inspiration for the Diamond Supply Co and Nike SB Dunk lauded by skateboarders and sneakerheads alike. Resale for the shoe starts at $1,850 on StockX.

The collab comes as Tiffany works to shake off its old-fashioned image and attract younger customers. Tiffany has worked on a number of collabs since LVMH acquired the brand in 2021. including partnering with Beyoncé and Jay-Z. Gucci, another brand owned by LVMH, has released several collabs with Nike.

So far, sneaker collectors on Twitter are not as impressed with the upcoming Nike and Tiffany & Co. collaboration. Some are calling the shoe design lazy.

—Balloon stylist 🎈 (@Milio_WasHere) January 30, 2023

 

 

Read the original article on Business Insider