My amusement turned to horror: it took ChatGPT 30 seconds to create, for free, an article that would take me hours to write
“Write an article on ‘What is payment gateway?’” I recently typed into a ChatGPT window. ChatGPT, an artificial intelligence-powered writing generator, quickly obliged.
The result was impressive. Sure, the tone was inhuman and the structure as sophisticated as a college essay, but the key points, the grammar and the syntax were all spot on. After a bit of a punch-up, it was perfectly passable as a sponsored content article designed to drum up business leads for a software provider – an article like the one that I, a professional copywriter, had just spent hours writing.
As a copywriter, I’ve spent years honing my craft and perfecting my ability to craft compelling and persuasive copy. But now, it seems that my job is at risk of being taken over by ChatGPT, a large language model trained by OpenAI.
The key is to find the right balance between using technology and honing the human touch. Copywriting is an art and it requires creativity, empathy and understanding of the target audience. So, ChatGPT will not take my job, but it will be my partner to create more impactful and persuasive copy.
Henry Williams is a freelance writer from London who writes about culture, society and small businesses